This is about so much more than an individualist client ‘avatar’.

This is about understanding your client’s location in our social matrix, and how their identities might be getting used against them to frame up barriers and blocks that are not their fault.

And when you bear loving to THAT, you help your clients dissolve shame and get into power.

Voila! You don’t have to use pain points. Epiphany and sociological imagination are so much more effective — from a culture-making perspective, and a business perspective. #MoneyAndJustice

PLUS:

5 Customer-Centric, Feminist-Copywriting tools

for creating copy that resonates with your right people